Marketing strategy
I will support your sales team in developing a tailored marketing and sales strategy. The focus is on a clear positioning in the electricity market, targeted segmentation of your customer groups, and the definition of realistic sales and contact targets. Building on this, we will work together to develop concrete measures and action plans that will sustainably strengthen your sales efforts.
Energy supplier
Small and medium-sized enterprises (SMEs)
Industrial customers
Marketing strategy
Energy supplier
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A well-thought-out marketing strategy enables energy suppliers to position themselves successfully in an increasingly liberalized market. I support you in clearly differentiating your offerings, targeting specific customer segments, and building long-term customer loyalty.
SMEs
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SMEs also benefit from a clear marketing strategy in the energy sector. Together, we develop concepts that increase your visibility, tap into new customer groups, and optimally utilize existing resources.
Industrial customers
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Industrial companies require customized approaches to combine complex energy requirements with economic goals. I work with you to develop strategies that optimally combine cost efficiency, sustainability, and market opportunities.
Why is marketing important?
Creating clarity: The new electricity laws bring with them complex changes – marketing helps to communicate these clearly.
Building trust: Transparent information strengthens customer relationships among energy suppliers, SMEs, and industrial customers alike.
Seize opportunities: Legal changes can serve as an opportunity to develop new offerings and expand your market position.
Secure a competitive advantage: With a targeted marketing strategy, you can transform regulatory requirements into concrete business opportunities.
30 min